Real estate agents, brokers, and firms have many different ways to market their business. Some use paid advertising like Facebook ads or Google Pay Per Click, while others choose to focus on organic search results. However, there is one common theme that all real estate professionals need to remember if they want to succeed in the long term: you can't just buy leads from Zillow or other websites anymore!
With our experience, we've seen the best results occur when real estate agents and firms build marketing and lead funnels instead of buying Zillow leads.
The answer to your question is a resounding no. We’re not saying that Zillow leads are bad; in fact, they’re great! But if you want the best results from your marketing efforts, you need to focus on lead generation for real estate agents instead of buying Zillow leads.
Lead generation for real estate agents is a big business: according to Nanigans, it's worth $2 billion annually. You've probably heard of Leadpages and Infusionsoft—both platforms designed specifically for generating quality business leads—but there are many other options out there too (including some that are free). In addition to boosting your own sales numbers by providing better leads than what Zillow can offer, using one of these tools will help differentiate yourself from other realtors in your area and show clients that their needs are important enough for their agent to invest time into finding them new ones!
In this post, we'll cover why you should invest in your own marketing and lead funnels.
Marketers love to say that "you get what you pay for." In other words, the best results are achieved when you invest in high-quality marketing. When it comes to real estate agents and firms relying on Zillow leads, they're going to find their ROI isn't nearly as good as they hope.
Why? Because when it comes down to it, Zillow Leads are no different than any other form of advertising: You have no control over who is seeing or responding to your ad. And since there's no way for an agent or firm to directly contact a lead (aside from having them fill out an email address), there's no way for anyone at the company level—including yourself—to follow up with the person who was just interested in buying or selling a home through Zillow!
We'll also show you some ways to create funnels that work and a few ways to use them to grow your business.
A lead page is a page on your website that you use to collect specific information from visitors who are interested in what you have to offer. The purpose of a lead page is to qualify leads and determine which ones are ready to be invested in by your agency or firm.
Lead pages should not be confused with funnels because they work differently. Funnels help you grow the number of qualified leads that come into your agency or firm, whereas lead pages help qualify them by asking for specific information about their needs and desire for assistance from an agent or broker at your business.
Even if you have tried marketing in the past but didn't get good results, keep reading for some new ideas.
It’s important to remember that marketing is a long-term strategy, not an event. You need to be ready to put in the time and effort it takes to learn how things work and how they don’t so you can improve on them.
If you are thinking about cutting your marketing budget, think again! If your business isn't getting any traffic from people searching for real estate agents (or even just leads), then maybe it's time for a change.
We'll also highlight some of the most popular tools real estate professionals can use to market their business online.
Lead generation tools such as LeadPages and MailChimp offer you the opportunity to create lead pages and email marketing campaigns that can help you convert more leads into clients.
If you want your business to grow, it's important to understand what your audience wants. This means providing valuable content on social media sites like Facebook, Instagram, YouTube and Twitter. You can also use video marketing as a way of connecting with potential customers by creating short videos on platforms like Instagram stories or Facebook Live.
Before we go through those tips, let's look at why marketing your business is so important for the long term.
I know what you’re thinking: “I already have a zillion leads on Zillow. Why do I need to spend time and energy marketing my business?”
But here's the thing: you don't. You're probably not going to close most of those leads anyway—not right away, anyway. If you're only using Zillow as your primary lead source and funnel, then sure, it's worth a try. But think about this for a moment: how many clients do you actually want? And how many leads do you need in order to get them?
In other words (and I'm sorry if this sounds harsh), are there enough people looking at homes right now that will eventually become clients that it makes sense focusing solely on getting their contact info? Or would investing time in building out your lead generation process be better spent ensuring those people actually become customers or clients instead of just giving out your contact info so they can call later when they're ready?
Real Estate Agents Need To Focus on Their Own Marketing
Marketing is a long term strategy. It’s about building trust and value in your brand. Marketing is about getting people to know, like and trust you. Marketing is not about getting leads from a website or smartphone app (unless it’s location based).
Real estate agents need to focus on developing their own marketing funnels instead of relying on Zillow for leads. This allows them to build their own email list full of people who want to hear from them, not just anyone that happens to be searching for real estate listings at any given moment on Zillow's website or mobile app — which is probably why so many real estate agents complain about the lousy quality of these leads!
Why Power Launch With GSG
Power launch is the complete lead generation and marketing package for real estate agents and firms of all sizes. This tailored service takes the guesswork out of getting new customers, and provides a systematic way to generate leads today, tomorrow, and 10 years from now.
In the end, it's up to you and your team to decide what will work best for your business. We hope that this post has given you some ideas that might help get you started on building funnels of your own! If you'd like more information about how we can help real estate agents run successful campaigns, give us a call or send us an email today.