It's officially the year of the lead, and if your business isn't prepared to capture them, it could be in trouble. Leads are more important than ever before and businesses need to prepare for that fact by bringing their lead-generating strategies up to date with all of the latest trends. Here's how:
Improve your User Experience
As a business owner, you might be tempted to think your website is the most important thing when it comes to generating leads. While that's true in some ways, and we'll get into more detail later on, improving customer experience (CX) should be at the top of your list first. If you want more leads in 2023, focus on making it easy for customers to find what they're looking for, contact you and buy from you.
The easiest way to improve CX is through user testing—but if that's not an option for you right now (and let's face it: who has time?), here are three simple steps that will help:
Make sure your site feels like an actual store instead of just a place where people go shopping on their computers or phones. Use images of products and people using those products as much as possible—they'll help visitors envision themselves using them too!
Make sure all your contact information is easily accessible in one place so customers can reach out with questions rather than having to hunt around the site looking for it (you'd be surprised how many sites hide their phone numbers). Or better yet: include live chat software so they don't have to wait at all; just click on a link or button near where they're browsing products right then!
Embrace video marketing
If you want to get more leads, embrace video marketing. It’s one of the most effective ways to build trust with your audience, demonstrate products or services that you offer, and explain processes in an engaging way. Videos are also a great way to connect with your prospects on an emotional level. They can be used by themselves or as part of a larger content marketing strategy that includes written or visual content.
Video marketing works because people like watching videos over reading text-based articles; it’s easier for them to digest information this way. It also allows for a more personalized experience for each viewer: depending on their interests, they might watch only parts of videos rather than all the way through (this would never happen with text content). This makes it easy for viewers to find just what they need right away instead of trying to piece together answers from several different articles in order to make sense of something complex like advanced features within an app or other software product such as CRM software solutions which have many different modules that affect how well sales teams perform their jobs successfully!
Improve your SEO
Search Engine Optimization (SEO) is the process of improving your website’s visibility in search results. With more than 4 billion searches conducted every day, it's clear that there is a lot of traffic available for anyone who knows how to get it.
If you want to improve your rankings with SEO, you will need to optimize your content and ensure that search engines can find it. A good place to start is by using keywords that make sense for your business and industry. You should also use relevant images and videos on each page so that users can easily scan through them when they are looking for something specific on your site.
And remember: SEO isn't just about optimizing content—it's also about making sure visitors convert into leads or customers after visiting your site! That means taking care of things like design layout (especially if there are lengthy forms), having relevant calls-to-action throughout each page, ensuring easy navigation between pages without leaving too many dead ends behind at any given point in time."
Use videos in email marketing
Do you know what’s more engaging than text? Video.
It’s also more likely to be watched, shared, remembered, and owned by your target audience.
Videos are the fastest way to convey an idea or message to your readers, but they can also help you establish trust and credibility with them.
Bring back voice search optimization
Now that voice search has become more common, you need to implement voice search optimization (VSO) into your marketing strategy. Voice search will only become more important in the next few years, and if you don’t start optimizing now, you may have trouble keeping up later on.
Voice search optimization refers to the process of optimizing content for voice-based queries as opposed to text-based ones. That means using more conversational language, shorter sentences and paragraphs, shorter descriptions of products/services/etc., and simply speaking like a human being would speak rather than trying too hard to sound professional or authoritative (which can happen when we write).
Find new trends and take advantage of them
You can get more leads by finding the right trends and taking advantage of them. But to do that, you need to know where to look.
For example, if you're trying to figure out how many people are buying sneakers online, you might start by looking at data from your own store or sales numbers from other websites in your industry. But there's also another option: social media. By following influencers on Twitter who regularly tweet about sneakers and what's trending in fashion and pop culture, you can find out what kinds of shoes are flying off the shelves—and then make sure those same shoes are available for sale on your site.
This kind of information can be useful when it comes time for sales season (or any other time when people might be interested in buying something new). But it also helps with lead generation because it gives sales reps something interesting to talk about with prospective customers over email or phone calls—and makes those conversations more likely to turn into sales opportunities down the line!
Call tracking is going to be more important than ever
In the past, call tracking has been mainly used for measuring ROI. Now, it's also going to be a valuable tool in your lead generation efforts. Call tracking lets you see how many leads are generated from each marketing campaign and how effective they are at closing sales.
You can use call tracking to measure the success of your marketing campaigns by setting up tags on your website so that when someone clicks on one of the links or downloads an eBook or whitepaper, you will then record this activity as a phone call in your CRM system. This is great because now every time someone takes an action on your website, this will cause them to enter into the sales funnel and become a potential customer! This way you know exactly which ads are bringing in leads and which ones aren't working so well anymore - allowing you to optimize accordingly so that all those precious dollars don't go down the drain!
Optimize your leads for mobile devices
If you’re not thinking about optimizing your website for mobile devices, now is the time to start. According to a study by Google and comScore, nearly half of all web searches take place on mobile devices. That number is expected to go up as more people use smartphones and tablets more regularly over desktop computers.
The reason this trend is so significant? Mobile users tend to be more active in their purchasing decisions than desktop users. While they also have access to search engines like Google, they rely on them less because they prefer using apps for their daily needs (like buying things).
If you want leads from customers who are ready-to-buy and live nearby your business location, then optimizing your website for mobile devices will help ensure those prospects see it easily and quickly when searching online—and ultimately give them an opportunity at becoming a lead!
Be personal with your audience
Be personal with your audience.
Make sure your content is relevant.
Be consistent with your messaging.
Use data to personalize messages and content for the customer in the lead generation process, which means that you need a solid database of customers before you begin this process so that you can use their information to create more effective marketing campaigns and better service strategies.
Leads mean business, so you must find out how to get them.
Leads are a serious business. They mean more opportunities for your business to grow, and they give you the chance to make some real money. The question is: how do you get more of them?
The answer is simple: improve your lead generation strategy. By doing this, you can increase the number of leads that come into your company and boost sales in 2023 by as much as 30%. That's right—30%!
If you want to keep your business ahead of the pack, you need to find new ways to gain leads and turn them into customers. With all these changes coming up in the next few years, it’s going to be more important than ever before that we stay on top of trends and make sure our lead generation strategies are up-to-date.11